As another of the renowned high street chains Ladbrokes have a large share of the UK sports betting market. They have had a presence on the high street for as long as anyone dares to remember. Historically they were innovators having introduced the notion of fixed odds for football betting in the 1960s.
But much like Coral the online gambling boom caught them short. Their market share was penetrated by online betting companies. Ladbrokes have been working hard to catch back up. One offshoot of this sees them sponsoring the SPFL.
Another offshoot is one of the better sign up bonuses. You can get up to a £50 free bet when you sign up with Ladbrokes as a new customer. They also have one of the best enhanced odds portfolios of all the bookmakers.
Their markets are of course extensive and they have all the extra features you would expect from one of the major players. This includes a foray into exchange betting. In all honesty I have never used it. I’ve never seen the need but one day I will give it a good go and report back.
The two year sponsorship deal with the SPFL was the biggest in Scottish football history. It also meant that Ladbrokes increased their offerings on Scottish football. More markets for the lower leagues are a great boon for Scottish football betting enthusiasts.
Markets like first goalscorer in the Scottish football lower leagues were once the preserve of McBookie. But with Ladbrokes entering the fray it serves up some competition on prices. That can only be a good thing.
Ladbrokes have become the world’s largest sports betting company with very good reason.